Honibe™ Honey Lozenges™ Now Available Nationwide with Pharmasave

Jan. 3, 2012 - PRLog -- Charlottetown, PE, Canada – Island Abbey Foods Ltd., specialty honey manufacturer, today announced that their newest honey innovation, Honibe™ Honey Lozenges™, are now available in all Pharmasave locations across Canada. Pharmasave stores will be carrying the world's first 99.9% pure honey cough drops, which help to sooth sore throats and relieve coughs.

Honibe™ Honey Lozenges™ are made from 99.9% pure dried honey from Prince Edward Island. They are available in two flavours: Honey with Menthol and Eucalyptus and Honey with Lemon, Menthol and Eucalyptus. Conveniently sized for easy transport in pockets, cars, briefcases or purses, Honibe™ Honey Lozenges™ can be purchased in packages of 10 pieces.

“We are excited to build on our Atlantic Canada presence with Pharmasave and have our Honibe™ Honey Lozenges™ carried nationwide,” stated John Rowe, President of Island Abbey Foods Ltd. “Our honey lozenges are a natural choice for soothing sore throats and coincides with Pharmasave’s goal of helping consumers live well. Our lozenges are honey based, which provides the consumer with the health benefits of honey in addition to the added menthol and eucalyptus.”

The Honibe™ brand has received major international recognition in recent months with the Honey Drop™, named as the Global SIAL d’Or Winner 2010 for the best new food product in the world. The Honey Drop™ was the first product launched under the Honibe™ brand and is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. The Honey Drop™ was also named as the best new product in the 'Grocery Sweet 2010' and best of Canada 'Country Award 2010' categories. Honibe™ was recently featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors.

For more information please visit us on the web at www.Honibe.com.

For more information on Pharmasave, please visit them at www.Pharmasave.com.

About Island Abbey Foods Ltd.
Island Abbey Foods Ltd. is a specialty honey producer based in Prince Edward Island, Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe™ (hon-ee-bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe™ brand we offer innovative products like the Honey Drop™, the world’s first 100% pure, no mess, non sticky honey, and a better tasting sugar cube. We also offer Honey Lozenges™ with added Eucalyptus and Menthol for sore throats; Honey Delights™ - Pure honey candy; and Honey Sprinkles™ - honey granules for baking and sweetening tea or coffee.

About Pharmasave Drugs Ltd.
Pharmasave is one of Canada’s leading independent pharmacy and drugstore retailers, with more than 430 stores in nine provinces. Since being founded in 1981, Pharmasave has focused on building a national platform of community based retail outlets designed to provide customers with exceptional service, products and advice. Each Pharmasave store operates independently to serve its individual community, which ensures both programs and services tailored to the needs of customers and a commitment to helping all customers. Whether it's a small health centre or a large format home health care pharmacy, each Pharmasave provides value wherever it is located.

Media Inquiries:
Island Abbey Foods Ltd.
Graham Watts, Marketing Coordinator
Phone: 902-367-9722
Email: gwatts@honibe.com