WOLF announces organizational restructuring for 2012

Jan. 3, 2012 - PRLog -- WOLF, the largest supplier of kitchen cabinets in the U.S. and a leading provider of building products along the East Coast, today announced changes to its business and management structure. The reorganization represents the latest move in WOLF’s transition from a traditional distributor to an innovative new supply-chain model.
The following changes align the company’s management structure with its new business model, its larger size and its prospects for growth:

Renamed Division:    Under The Wolf Organization umbrella, WOLF Building Products will become WOLF Home Products (www.wolfhomeproducts.com ). This division will source and sell American-made, WOLF-branded products through WOLF and other channels located in the U.S. and beyond.

Leadership Realignment:   WOLF will reduce its overall number of business units from 13 to seven, enabling the company to streamline operations and develop a stronger regional focus, and will realign its leadership team to oversee the new unit restructuring.   The reduction of business units represents an internal consolidation of responsibilities without a reduction in personnel.  The WOLF New England distribution center, for example, has consolidated its sales business unit and logistics business unit to increase the efficiency and accountability of both functions.  In addition, the delineations of the specific transportation business unit and customer service business unit have been removed.

In addition to his role as President of The Wolf Organization, Craig Danielson will serve as President of the new WOLF Home Products division.  Brad Kostelich will assume the position of President of WOLF, formerly called Wolf Distributing Company.  Mike Sessinger will serve as Executive Vice President of Sales.  Rick Post, Bob Lett, Joe Facini and Mark Simmers will serve as Regional Vice Presidents in WOLF’s Northeast, Mid-Atlantic Building Products, Mid-Atlantic Kitchen and Bath and Southeast business units, respectively.  

New Divisions:    The restructuring will also create two shared services divisions: WOLF Support Services, which will be led by Patty Cobaugh, who will assume the title of Executive Vice President, and the WOLF Corporate Division, which will be led by Executive Vice President and Chief Financial Officer, Michael Newsome.

“This reorganization enables us to distribute decision-making authority more broadly throughout the company,” Tom Wolf, WOLF Chairman and CEO, said. “The new structure also provides clearer lines of accountability.”

WOLF’s restructure, which will go into effect immediately, is part of a major strategic shift that began in 2010, when WOLF embraced an innovative new business model. The company, once a traditional two-step distributor, has positioned itself as a sourcing company that focuses on identifying and developing products designed solely to meet the needs of independent dealers and their professional contractor customers.

Today, WOLF develops products and programs that enable 3,000 pro dealers across 18 East Coast states to differentiate themselves from big-box competitors.  For more perspective on WOLF and its new structure, read Tom Wolf’s blog at www.wolfleader.com.