The most common mistake the sites studied made was that they came up in search engines under a bad title. The title of the site must tell who, what, and where the car detailer is. Applied Color’s report described the ideal title formula.
The other mistakes were both in marketing. Commonly, a car detailer’s website lacked an image of the owner and a biography. Applied Color found that successful detailers include this information in order to put a human face on the service.
The last mistake was in the maintenance of up-to-date promotions. Car reconditioning, as with other automotive services, relies heavily on strategic discounting. Many detailers’ websites lacked any kind of promotion. Applied Color’s report described what kinds of promotions worked best, according to detailers in the industry.
The full article with photos can be viewed here: http://appliedcolors.com/
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