Written specifically for accountants and CPAs, the book provides a step-by-step guide for accounting firms to harness the power of the internet and social media to market their practices effectively and at very little cost compared to traditional advertising methods. This comprehensive, but easy-to-read book is written for those with only basic computer skills.
Author Nick Pendrell said, “According to research group, BIA/Kelsey, by 2015, 25.4% of all local marketing budgets in the US will be spent upon digital advertising and social media, yet today half of all local businesses still have no form of social media presence whatsoever. The release of the Internet Marketing Bible for Accountants, is the first fully comprehensive guide written specifically for CPAs and accounting firms, enabling them to understand and utilize the power of online media for obtaining new clients at a fraction of the cost of ‘old media’ marketing strategies, such as local newspapers.”
Assuming no prior knowledge of online marketing on the part of the readers, Internet Marketing Bible for Accountants takes them through all of the elements of creating a complete online marketing campaign. The book provides accounting practices with a complete ‘how to’ guide for obtaining maximum exposure through the main social networking sites including Facebook, Twitter and LinkedIn. It then goes on to describe cost-effective ways of creating, or improving, a website and optimizing it to attract new clients through high rankings on search engines such as Google and then persuading visitors to make immediate contact after visiting the website through creating goal-driven copy. The book also covers proven advertising strategies for CPAs in the form of Google AdWords and being featured in online directories.
Whether an accounting firm’s goal is to obtain a steady flow of new clients or to increase their return on investment from their marketing budgets, Internet Marketing Bible for Accountants provides them with a complete blueprint designed to achieve and exceed their required results.
ABOUT THE AUTHOR
Nick Pendrell has been working in the field of marketing covering a wide variety of industries for the past 25 years, originally starting in the entertainment industry. Since 1999, his focus has been mainly on internet marketing where he has launched several successful websites and has consulted for a variety of different companies. Internet Marketing Bible for Accountants is his second book.
Internet Marketing Bible for Accountants:
Informer Books | ISBN: 978-0956144829
Price: $24.99 (UK £19.99) | Pages: 304, Paperback, 6 x 9” (also available on Kindle)
Pub. Date: January 3, 2012
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Informer Books is publishing a series of guides for local businesses, empowering them by using social media and internet marketing to grow their businesses at a fraction of the cost of traditional advertising methods.