Via is the first in India to launch YTYP system. The "Your Trip @ Your Price" system is where a buyer specifies a price and a product and/or service, and asks sellers to match that combination. YTYP is a special type of reverse auction originally pioneered on the Internet in India by VIA.com.
In India , with established OTA’s Like Makemytrip , Yatra and Cleartrip . Via.com has distinguished itself with this innovative and new approach to travel booking. Earlier this year they had entered the online deals and coupons market, and have proved a good player in the online Indian market. For more information visit Via.com.
Via is the largest player in the domestic travel market in India. Via today is also the 5th largest travel company in South East Asia with a presence in over 200 south East Asian cities with over a few hundred people working there. The company has played a significant role in bringing world-class travel products at affordable prices, next door to the Indian consumers. Via’s travel network is spread across 2000 towns and cities with over 50000 stores. The company has the widest network in India today. The key to the success of Via was that they were able to aggregate all the travel sectors into one umbrella. Via’s DNA has been to get there and help consumers win and the industry prosper.
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