Sears, Kmart Closings Bring Attention to Changes in Buying Behavior

Dec. 29, 2011 - PRLog -- PHOENIX—As economic progress continues at a slow pace, budget-conscious buyers are increasingly turning to the Internet, due to its easy accessibility, cost-effectiveness and extensive reach.

Nowhere is this change in consumer behavior more evident than the recent closing of up to 120 Sears and Kmart stores, says Tom Trush, a direct-response copywriter, marketing strategist and author of "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers."

“Instead of walking inside stores, consumers are spending more time researching products and services online,” Trush said. “As a result, brand loyalty is declining because physical stores often can’t compete with the prices and inventory offered on websites.”

Even when people venture insides stores, mobile devices such as smartphones and iPads put other offers at buyers’ fingertips. This easy access to information is deadly for businesses that don’t have a strong online presence.

According to Trush, changes in buyer behavior offer opportunities for businesses willing to share information online that helps prospects’ address their frustrations, beliefs and desires.

“Prospects have little concern with what you want to sell them,” Trush stressed. “What your prospects want to know is how you can help them solve their problems.”

Using an education-based approach, Trush will tell your audience how to create The “You” Effect™, a process that transforms ego-based marketing into captivating messages that create customers. This simple change in prospect perspective can help position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort.

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials. He is the author "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers" and the soon-to-be-released "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers." Several of Trush’s educational articles, videos and expert interviews are available on his website at http://www.writewaysolutions.com.

To interview Trush, call 602-305-6755 or e-mail tom@writewaysolutions.com.