On January 12th IDC President, Ben Gage, will share the secrets of direct response marketing with SDIF members in a presentation entitled “Branding and Marketing with Infomercials”
Successful infomercials can generate hundreds of millions of dollars in product sales. Before any product is chosen for an infomercial marketing campaign, it must meet certain requirements. As Mr. Gage, explained: “Many successful infomercial products will make the user thin, rich or beautiful. All direct response products must appeal to the buyer’s desire to improve their life in a meaningful way.”
For products that are not suitable for an infomercial but can be sold through other marketing media, there will also be a discussion of other ways to accomplish “branding and marketing” through the use of Internet and social media marketing and sales to home shopping networks, niche retailers, distributors and catalogs. This “Alternative Marketing Strategy” can be implemented for less money than an infomercial and often leads to development of a direct response marketing campaign.
About the San Diego Inventors Forum: Established in 2004, the San Diego Inventors Forum (SDIF) is devoted to helping inventors bring their products to market. With service providers offering members assistance with capital acquisition, legal services, intellectual property protection, product development, manufacturing, marketing and sales, SDIF knows what an inventor needs. For more information about the San Diego Inventors Forum please call Adrian Pelkus at (760) 591-9608
About The Infomercial Development Companies: Since the creation of the infomercial industry in 1984, IDC President Ben Gage has been directly involved with mega-hit infomercial projects such as Buns of Steel with Tamilee Webb, Personal Power with Tony Robbins and Free and Clear with John Beck. The principals of Infomercial Development provide direct response project consulting and have been personally involved in development of infomercial marketing campaigns that have generated over $2 Billion in product sales. For more information about The Infomercial Development Companies please contact Ben Gage at (619) 851-9255.