Dec. 27, 2011
-- “Are automobile companies building these to be eco-friendly and Save the Planet, or are they simply meeting C.A.F.E. requirements, and putting a different ‘face’ on it to the public via marketing of hybrid automobiles?
I, for one, have received scores of calls from consumers saying that they are very disappointed in the ‘actual’ fuel economy vs. the ‘posted/advertised’
fuel economy ratings of various hybrid vehicles. It’s only natural, as they are used to decades of performance with gasoline-only vehicles, and now must choose to ‘back off’ on the accelerator to keep it in the ‘electric’
mode. Is this the demographics of a Mercedes-Benz buyer? This writer doesn’t think so, but the sales numbers will tell – which brings up the next point…
I see hybrid vehicles as ‘transitional’
. Meaning – they are a ‘bridge’ from all-gasoline to all-alternate fuel/electric. In a few years when hybrids are outdated due to leaps in technology (including hydrogen, natural gas, etc.), just WHO is going to want to buy ‘yesterdays’
technology? If the laptop PC to the I-Pad is any indicator, these ‘transitional’
vehicle’s may very well end up having pathetic resale value when the technology changes/advances.
I, for one, would stay with a high-output gasoline V-6 with a 6-8 speed automatic transmission in a luxury vehicle, and for the time being enjoy good fuel economy with expected performance. Mercedes-Benz has given us some of the most impressive performance and fuel economy numbers in their history. Are we going to abandon all that we as consumers have asked for – and Mercedes-Benz has delivered?
# # #
HitmanPR is a marketing agency that uses self produced video, social media management, print and mainstream media to build buzz around a person, service or persona.