It was not successful because of the acute lack of transparency in the sector. The website was still running; however, it was not updated frequently. After studying the market and reorienting the business model, the website’s owner company, Ecom Advertising, has agreed with two experienced real estate agent companies, Homenet Car Rent and Commission Agent and Tesfaye Gebru Real Estate Agent, to publish real estate information on the website.
Homenet Ethiopia, owned by Girum, has already started publishing information of the properties under its responsibility on LiveInEthiopia.com. The other real estate agent company, owned by Tesfaye Gebru, will soon start publishing on the website. Ecom Advertising hasn't signed exclusivity agreements with these companies and hence invites all real estate agent companies to post their property on the website.
It has plans to work with Real Estate Developers who would like to post their property under construction on the website. Ecom plans to give the developers a package deal which will also involve advertising the developers' seasonal offers to the business community in Ethiopia and abroad on its popular Ethiopian business portal, 2merkato.com.
LiveInEthiopia.com (http://liveinethiopia.com) has been developed, marketed and owned by three engineers, two of whom setup the popular Ethiopian Business Portal, 2merkato.com - owned by Ecom Advertising too. Ecom Advertising is registered according to Ethiopian business regulatory requirements and is based in Addis Ababa.
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LiveInEthiopia.com provides information on houses, buildings, apartments for rent and sale in Ethiopia.