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Follow on Google News | New RiechesBaird “Branding Business” Radio Show Unveils StrategyGary Brahm, Chancellor and CEO of Brandman University, describes the process the educational institution took to differentiate itself to students and stakeholders
By: John Christensen “In recent years, many universities have taken the necessary steps to further define their brands in an effort to clarify who they are and prove the value they provide to their internal and external stakeholders” As Chancellor of Brandman University, Brahm oversees overall operations of the institution, managing more than 2,200 faculty and staff, and an annual budget of approximately $70 million. Prior to his present position, he served as the executive vice president for finance and administration and chief operating officer of Chapman University for more than 13 years. In that role, Brahm was responsible for enrollment management, financial aid, registrar, student life, investments, budgeting, information systems, human resources, facilities management and campus planning, and business services. He served as principal project leader for all university construction as well. Prior to joining Chapman University in 1994, Brahm was vice president of finance and chief financial officer at National University. He has also served as vice president, chief financial officer, a director of Anadite, Inc. and vice president, chief financial officer, and a principal at LAM Industries. Formerly a manager with Ernst & Whitney (now Ernst & Young), he received a bachelor’s degree in biology from California State University, Northridge and a master’s in business administration from the University of Southern California. RiechesBaird’ “’Branding Business’ is not merely a tag line or ‘shorthand’ The ‘Branding Business’ radio show features the firm’s co-founders, Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP’s five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2012 and the power of differentiation, these gentlemen share their insights and knowledge of branding in today’s ever-changing business environment. RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts. These success stories helped secure RiechesBaird’ About RiechesBaird RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to- End
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