Take inventory of your collateral and marketing materials. Make sure they are aligned with your brand’s message and mission. If not, remove them from the public eye and focus on creating new, on-point communications to replace them. Remember: the more consistent your communications are the greater the chances your customers will buy in to your message.
Make your website mobile-friendly
Every day more and more people are performing online searches via their mobile devices—we’
Offer more online content
New, original and respected commentary is a great way to increase organic page ranking. Publish original insights, videos, info-graphics and images that are compelling and relevant to your audience. You can publish on your site but also look to share content elsewhere on the web or as a guest columnist on respected blogs—make sure you always request a link back to your site. Google also weights social engagement which makes this an important resolution (see below).
Encourage interaction in social platforms
What is your favorite social media platform? Facebook? Twitter? Google +? LinkedIn? Tumbler? Make sure you are engaging your fans and followers so your social sites generate “social” activity instead of just being a dispensary for your latest sale or product information. Ask questions, post surveys, share videos and links. Asking for reviews is also a good practice.
Embrace new technology
Look at new technology as an opportunity to improve the overall experience for your customers. For example, a restaurant that streamlines the ordering process by substituting iPads for its menus is an attention grabber. The ability to have photos and videos of menu items as well as other relevant information at customers’ finger tips is priceless, not to mention the value of the buzz and media coverage it can generate.
Enzo Creative (http://www.EnzoCreative.com) in Summit, NJ is a graphic design studio that helps businesses communicate with their audiences more effectively through the design of print and online marketing materials. Integrating strategic business personality into superior design and communications is Enzo Creative’s specialty.
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If experience has taught us anything, it is that each and every client wants the job done right the first time, without any worries, to exact specifications, with their vision brought to vivid reality that engages customers in a highly thoughtful way.