A recent survey by Ipsos and GIV3 has found that most Canadians do not intend to include charity in their giving plans this holiday season. Only 10% of Canadian adults expect to donate $100 or more this holiday season and only 4% say they will spend a little less on gifts and decorations to allow them to afford to give to charity.
“Charitable giving in Canada is much lower than it was just 5 years ago” says John Hallward, Chairman of GIV3. “That, combined with other pressures, is creating a crisis for the Canadian charitable sector.”
It would not take a large change in giving behavior to get us back on track. “If we could increase our giving from an average of .7% of income to 1%, it would mean an additional $2.5 Billion every year for Canadian charities,” said Hallward. “This is an achievable goal and would make a huge difference for the causes so many people rely on. During this holiday season, we hope that Canadians will reflect on their giving and find a charity to help. The need is large and giving feels great.”
The GIV3 website – http://www.GIV3.ca/
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GIV3 is a movement to encourage more Canadians to be more charitable
GIV3 stands for more donations, more volunteering and more encouragement.