Where is the holiday giving? Study shows Canadians don't plan to give.

Dec. 21, 2011 - PRLog -- Montreal, QC – December 19, 2011:  
A recent survey by Ipsos and GIV3 has found that most Canadians do not intend to include charity in their giving plans this holiday season. Only 10% of Canadian adults expect to donate $100 or more this holiday season and only 4% say they will spend a little less on gifts and decorations to allow them to afford to give to charity.

“Charitable giving in Canada is much lower than it was just 5 years ago” says John Hallward, Chairman of GIV3.  “That, combined with other pressures, is creating a crisis for the Canadian charitable sector.”

It would not take a large change in giving behavior to get us back on track.  “If we could increase our giving from an average of .7% of income to 1%, it would mean an additional $2.5 Billion every year for Canadian charities,” said Hallward. “This is an achievable goal and would make a huge difference for the causes so many people rely on. During this holiday season, we hope that Canadians will reflect on their giving and find a charity to help. The need is large and giving feels great.”

The GIV3 website – http://www.GIV3.ca/english - provides information about giving in Canada and includes a donation calculator where visitors can learn what the majority of Canadians think they could be giving.

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GIV3 is a movement to encourage more Canadians to be more charitable

GIV3 stands for more donations, more volunteering and more encouragement.