"We are very excited for Southern Feeling to land on the national stage", says Dwayne Waite Jr., principal of The Charlotte Agency and co-lead of the project.
Southern Feeling has not released its website yet for public, but you can follow them on Twitter at http://www.twitter.com/
Southern Feeling LLC. plans to release its sauces around the region first, before launching nation-wide.
"It's a good strategy for a new brand", says John Dermott, creative director for The Charlotte Agency and the creative lead of the project. "Once people taste Southern Feeling, it will be hard for them to stay away."
Southern Feeling started out in a house of one of the partners, and they made some sauce for their friends and family. Once they saw the reaction of the people around them, Southern Feeling became more than a dream,
# # #
JDW: The Charlotte Agency is a full-service marketing and advertising agency in Charlotte, North Carolina. It's goal is to make marketing cool again, and to have fun doing it. It helps small and medium size businesses make a living.