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Follow on Google News | University Health Systems & Jennings Win Three Wallie AwardsUniversity Health Systems of Eastern Carolina and its Chapel Hill-based advertising agency, Jennings, were honored with three Wallie Awards in a ceremony held Thursday, Dec. 8, 2011.
By: Dan Dunlop “It’s an honor to be recognized for our creative work – especially when the judging panel consists of fellow healthcare marketing professionals,” The awards recognized work produced by Jennings on behalf of University Health Systems of Eastern Carolina (UHS). Jennings swept the Radio Advertising, Single Spot Category winning the Silver and the Gold Awards. The agency also received a Silver Wallie Award in the Newspaper Advertising category. • Gold Wallie Award – University Health Systems, Radio Advertising Single Spot • Silver Wallie Award – University Health Systems, Radio Advertising Single Spot • Silver Wallie Award – University Health Systems, Newspaper Advertising Single Social Media Campaign with Lexington Medical Center Wins Gold Lexington Medical Center (located in West Columbia, SC) was recognized with a Gold Wallie Award for its social marketing campaign, a program that is executed through a collaboration between Jennings and Lexington’s in-house PR team. This is not the first time that Jennings’ groundbreaking work in social media has received recognition. In May 2011, Jennings won a Gold Lamplighter Award for its social media campaign for Lowell General Hospital and Tufts Medical Center in Massachusetts. That same campaign received a Silver National Healthcare Advertising Award and a National Web Health Award. Additionally, Jennings’ social media campaign for Signature Healthcare won a Silver Lamplighter Award in 2011. About Jennings Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, real estate and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com. End
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