Buzz Builder (BMC)
42 Years after Archie Comics Theme Song “Sugar Sugar” Was Number One On The Charts Archie Comics Co-CEO, Nancy Silberkleit Hands Out Literary Sugar As “Ambassador Of Literacy” At Mamaroneck Annual Christmas Tree Lighting Social
December 4, 2011- Mamaroneck, NY – On a beautiful crisp winter evening approximately 1000 residents of Mamaroneck gathered at the Harbor Island Park Pavilion for the annual Kiwanis Lions Rotary Tree Lighting Social.
The event started at 4pm with the arrival of Santa and Mrs. Claus. The children and families were treated to light refreshments, roasted marshmallows, hot dogs, live entertainment and campfires to keep them warn.
Mayor Norman Rosenblum was present to light the tree along with NY Assemblyman George Latimer. However, Rosanne Saracine, Superintendent of Recreation managed to arrange a special surprise for the children this year. Newly appointed “Ambassador of Literary” and Co-Ceo of Archie Comics, Nancy Silberkleit came to the social to promote literacy in the Village of Mamaroneck. “One of the best things I enjoyed about being involved in this wonderful event was watching the children have their nose in their comic books reading while they were waiting in line to meet Santa” states Nancy Silberkleit. “Reading is the gateway to everything! Anything you want to do or learn must first begin by you reading something on that subject or goal so that you can achieve it.” continues Nancy Silberkleit.
Nancy passed out the comic books on behalf of her educational literacy program; Comic Book Fairs. CBF is a literary program that teaches literacy using comic books as an academic educational resource. The schools are shipped the books free of charge and then retain 40% of the money raised through the sales of the comic books for their school, organization or non-for-profit. The remainders of the books are shipped back to Comic Book Fairs for the next CBF. Nancy continues; “I am so excited by this program! It is not only great for children to ignite their interest in reading but also teaches them the importance of reading. Our program is also great for the comic book industry. Many of my peers have explained to me that through my program I am bringing back the “cool factor” to reading comics because schools, organizations and non-for profits can make money while doing something fun. Comics are so much fun the kids are not realizing they are reading more and strengthening educational skills that transfers to life skills. Reading builds your vocabulary which helps strengthen communication skills. Reading comic books expands your knowledge on life situations. Archie Comics has 70 years of experience on infusing social values within their stories that transfer to the Archie reader. I am so proud to be part of the Archie Comic family. Reading comics is one of the greatest things kids can do and today was an opportunity to plant that seed.”
If you would like more information on Comic Book Fairs go to their website; Comicbookfairs.com or facebook page: Comic Book Fairs or follow Nancy on twitter @nancsilberkleit