More than 700 pet owners took part in the survey. 62% said they spent the most money on food and treats for their pets each year, with only 2% investing in grooming and a shocking 1% in training aides such as leads, muzzles and harnesses.
Anh Nguyen, Mikki Brand Manager, comments: “It is hard to believe that so few pet owners understand the importance of regular grooming as part of their pet’s general care. Regular grooming offers a great way to bond with a pet, as well as giving an early warning of potential health issues by spotting irregular lumps, bumps or skin conditions.”
Mikki will be launching its second Britain’s Next Dog Model competition at Crufts 2012 to promote the importance of grooming.
“There is a serious underlying message to the competition,”
According to the results of the Mikki survey, pet owners in the Midlands spend the most on grooming products each year with those in Wales and the West spending the least. The Britain Next Dog Model 2012 competition invites entries from across the UK.
For press enquiries, contact thebluedoor:
Toni O’Sullivan / Tel: 01252 899969 / Email: firstname.lastname@example.org
Grace Park / Tel: 01252 899 969 / Email: email@example.com
Notes to Editors:
About Interpet: www.interpet.co.uk
• The Mikki brand is owned by Interpet Ltd
• Interpet offers one of the largest pet and aquatic product ranges, incorporating 12 different brands including: Interpet, Blagdon, Kent Marine, Mikki, PetLove, PetSafe, Four Paws, Super Pet and Nylabone
For more details about Mikki visit:
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