In 2011, Brazil was the country with the highest number of internet users in Latin America, followed by Mexico, Argentina, Columbia, Venezuela, Chile, Peru, Ecuador, Uruguay and Paraguay. Over the next few years, the number of online shoppers in Latin America is expected to grow annually by 20 %. In line with this trend, B2C E-Commerce revenue is expected to increase to 30 billion US dollar by 2013. Group shopping also continues to soar in popularity – in April 2011, Groupon was the leading competitor in this segment, followed by Groupalia, Peixeurbano and Clickon.
Brazil dominates online retail in Latin America
The number of online shoppers in Brazil has shown double digit growth, with more than 20 million people making online purchases in 2010. With 80 %, “shopping”
Argentina and Mexico further important B2C E-Commerce markets
In Argentina, the number of internet users reached more than 26 million in 2010. “Travel and tourism”, “Consumer electronics”
Young internet users in Latin America
In Chile, B2C E-Commerce revenue increased from 2009 to 2010 by more than 30 %. In Columbia, travel websites were visited by more than 3 million people in June 2011. However, there is still much room for growth in B2C E-Commerce, given that only 5 % of internet users shopped online in 2010. In Ecuador, there were almost four million internet users in 2010, with Almacenes de Prati being one of the most successful B2C E-Commerce players. As clearly shown in the yStats.com “Latin America B2C E-Commerce Report 2011”, Paraguay remains one of the least established B2C E-Commerce markets – in 2010, only 20 % of the population used the internet. “Education and learning”, “Searching for information”
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yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.