Ely Callaway buys Hickory Stick, which becomes Callaway Golf in 1984. Callaway Golf Company, under the direction of Callaway himself, immediately began to conceive of strategies to increase both its profile and its revenues in the highly competitive sports equipment market. In 1991 Callaway created the "Big Bertha" Driver, an oversized driver named for the huge gun used. Cheap golf club sets golfer a greater "feel" at the time of impact with the ball. In spite of the competition, Since the development of new technologies for designing and new material for manufacturing golf clubs had become so essential to keeping abreast of the industry, the inability to introduce a new product for even two or three years could spell disaster for any golf equipment company.
Until now, Callaway developing so fast than before, so much hot sale golf comes from Callaway Company. For example, Callaway release their new member join the lines of RAZR again recently. Left Hand Callaway RAZR X HL Irons as the same as the right hand. It creates tighter shots, shorter putts and lower scores through uncompromised performance. Most irons today are designed to maximize one specific performance benefit distance, forgiveness or feel while sacrificing all other critical areas needed to hit more greens.
RAZR Technology is consistently hit it close and shoot lower scores, golfers need to be able to make shots from all areas of the golf course. The technology used to make the Callaway RAZR X Irons is the newest and is the technology that is going to lead to a much different type of design in many golf clubs. The best part is there are three different models to choose from so that you can get the type of iron you need for your ball flight and skill level.
Another member Callaway RAZR X Tour Irons are designed for low-to-mid handicap players looking for a next-generation combination of playability and workability. While other irons chase one specific performance attribute, RAZR Technology provides the optimal balance of distance, accuracy and feels with tour-inspired styling.
Accuracy now goes faster than before means Left Hand Callaway RAZR X HL Irons. Callaway RAZR X Irons and X Tour Irons have the same logo—Power and Precision. The RAZR series totally can be the model in Callaway Golf.