IT’SUGAR takes candy, and turns it into an experience, where you’re invited to treat yourself and please your taste buds. IT’SUGAR is a playground of candy confections, where you can listen to the music as loud as you want, laugh at the top of your lungs, and dance if you feel like it.
IT’SUGAR transforms 2,000 sq ft of retail space into a trendy sweets emporium. The all-ages Candy Land will occupy space on the first floor, bringing the joy, taste, color, and sound of candy to South Florida residents. Customers will find over 5 tons sugar coated candy indulgence from the World’s Largest Reese’s Peanut Buttercups to the World’s Longest Twizzler’s. Gummy bear fans will find gummy bears weighing in at 5lbs to over a dozen gummy bear flavors.In addition to candy inspired apparel and accessories, gifts and novelty related items.
IT’SUGAR is a popular destination for the ultimate sugar rush experience, awakening the imaginative spirit and inner child in everyone.
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South Florida based IT’SUGAR, was founded in 2006 by Jeff Rubin, a 20 year veteran in the candy business. IT’SUGAR has quickly grown into one of the leading candy retailers with over 40 retail stores that are currently located in U.S. hotspots, such as New York, Las Vegas, Los Angeles, Scottsdale, San Diego and Miami and trendy international destinations, such as Grand Cayman, Dubai, and London. IT’SUGAR has aggressive growth plans to continue expanding to throughout the U.S. and worldwide.