To thrive in the cloud market, stakeholders must establish and solidify their positions as value-adding players, or else lose to new entrants who may then reap the greatest benefits. For operators to win in the cloud marketplace, they must determine where in this new ecosystem they can play most successfully.
Robust partner agreements are win-win for all entities in the cloud ecosystem. Visiongain believes that given the early days of Mobile cloud computing, there are opportunities for significant partnerships in this arena.
Visiongain believes that mobile cloud service revenues will reach $45 billion in 2016 at a CARG of 55.18% from 2011. The greatest mobile cloud revenue contributions will come from mobile cloud applications. This is primarily due to increasing smartphone penetration, growth of 3G network coverage across the globe and deployment of LTE services.
By 2014, technology enhancements such as BONDI, OneAPI and HTML5 will further encourage the development of cloud based mobile applications. Visiongain believes that open standards will make it easier for developers to build cloud based applications that can be used across a variety of smartphones.
Issues with mobile cloud security, privacy, feasibility and accessibility remain a major concern for both the customers and the enterprises. However with complex and secure products now available on the market, many enterprises are jumping into the mobile cloud bandwagon.
We summarize all the latest developments in mobile cloud computing market and provide a detailed vendor analysis. We discuss key mobile cloud scenarios, subtle differences between hosting and cloud business models; discuss the cloud value chain, life cycle analysis, cloud partnerships, and offer recommendations to the key stakeholders in the market. Our aim is provide our customers with up-to-date statistics and forecasts that can be used to devise emergent cloud strategies.
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