Clients can send their job description to Wordfruit staff, who will provide a shortlist of writers matched to the job, or they can open up the role to all possible matches, and writers who are available for the job will get in touch. Clients can also search through writers’ profiles and approach writers direct.
There are now 1048 vetted, world-class copywriters at [link=http://wordfruit.com]
Copywriters do not pay any fees, and the service reduces their time spent looking for work, with Wordfruit acting as an agent internationally. Wordfruit has been running for several months, serving clients in the U.S., UK, Australia, and Europe.
“The best copywriters are here because we’ve built a model that works well for top copywriters. That’s why industry-professional clients use the service,” said Wordfruit CEO, Richard Clunan. “Writers who want to join can apply to Wordfruit on the strength of their past work, but we will only take in the best.”
Clunan claims the Wordfruit service can save clients 95% of the commission they would be charged by headhunters and traditional recruitment agencies: “Traditional agencies take a percentage of salary, often between 10% and 33%, so the fees for sourcing someone for an $80K job for example, could range from $8K to $26K,” said Clunan. “By comparison for the same role, Wordfruit matching fees range from $497 to $97. It’s a lean system, giving clients huge savings on their recruitment spend.”
Another advantage for clients, according to Clunan, is the breadth of experience in the Wordfruit database: “At Wordfruit, we have writers with talent in all things words-related, from advertising copy and concept work, direct mail and web content, to scriptwriting and journalism,”
Clunan came up with the idea for Wordfruit when working as a freelance copywriter: “It was clear to me there was a gap in the market. The job-bidding sites work well for the low-end of the market, but for that very reason, great copywriters are driven away. And the regular recruitment agencies fail to maximize the benefits of the Internet,” said Clunan.
“I had a strong understanding of the market and a good knowledge of what was out there to connect writers and clients. I wanted to build a service that works better for clients and for writers,” he said.
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Wordfruit helps people find copywriters suited to particular jobs.
And it is for copywriters to find copywriting work.
The service is handy for creative directors, marketing managers, human resources managers, and SME managers.