By 2014, Forrester predicts that interactive marketing in the U.S. will near $55 billion and represents 21 percent of all marketing spending. With social media spending alone increasing to more than $3 billion by 2014, the time to stand out in the new media crowd has never been more critical.
The Ventana white paper outlines how companies can capitalize on the exploding number of online new media sites, if harnessed effectively. Each of the channels requires a different approach to content distribution and relationship-
New Media Channels Accelerate Viral Content Distribution and Corporate Presence
• Web-Feed Publishers and Social News Communities:
• Social Bookmarking and Viral Communications Sites: Sites such as Digg, Delicious, Mixx, Pitchengine and many others where content is distributed virally, acting as a highway to blogs and social news communities
• Social Journalism Sites: Social journalism sites such as Ulitzer and Buzzup that are comprised of user-driven news portals where content is tagged, backlinked and posted
• Online Audio/Video and Image Sharing Communities:
New solutions such as the Ventana New Media Engine (NME) are emerging that enable companies to effectively leverage these channels, while reducing the time and resources required to support a new media program. The NME delivers a turnkey solution for publishing content across the Web, building communities for online lead generation, and gaining viral exposure that expands corporate presence and awareness among prospects, customers, partners and other key audiences.
"To best optimize the power of marketing through the Web, companies must understand how to leverage the multiple channels of social interaction and the way in which content flows across the Internet," said Joe Austin, president and cofounder of Ventana New Media. "Only those companies that can efficiently harness every channel – including the myriad of social networks, news communities, blogs, microsites, and audio/video distributors – will obtain the greatest business value from their online marketing programs."
To learn more, download the free white paper at Harnessing Six Channels of New Media for Long-Term Success.
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About Ventana New Media
Ventana New Media is the leader in integrated content marketing distribution for accelerated brand authority, lead generation and viral community building. The company’s patent-pending New Media Engine (NME) is a powerful platform for SEO-powered content distribution across influential new media sites that simultaneously increases online brand presence and radically improves search engine rankings, lead generation and social community building. Ventana New Media gives enterprises a strategic message delivery solution that distributes content across a multitude of new media sites and harnesses the myriad of social networks, news communities, blogs, microsites and audio/video distributors. This allows organizations to rapidly expand corporate presence and increase awareness among prospects, customers and partners for long-term success and business value. For more information visit Ventana New Media at http://www.ventananewmedia.com.
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