The site, the most popular in the UK, is also viewed as a reliable industry barometer of consumer spending patterns and will be utilising DC Storm’s expertise in sophisticated data aggregation as well as providing more flexible and timely reporting ability.
Markco Media is on track to deliver half a billion pounds worth of sales for partnered merchants in this current financial year, across more than a dozen countries globally. Rapid international expansion using the successful MyVoucherCodes.co.uk template means this figure is expected to rise considerably, the £500m figure being a conservative estimate.
Peter Rowe, COO of Markco Media, says: “As the UK’s leading discount voucher site, it is imperative that we continue to have our finger firmly on the consumer purchasing pulse. DC Storm’s expertise and highly flexible approach will allow us to accurately track all of our channel activity even more closely and give us the timely information we need to evolve our marketing activity to always respond and mirror how the market is moving.”
Seth Richardson, CEO of DC Storm, says: “Consumers are relishing the current voucher code culture and our innovative technology and agile approach will allow MyVoucherCodes to analyse and utilise their data quickly and efficiently so that they can continue to champion the market; meeting the changing needs of both their consumers and retail partners. Together, we will also gear Markco Media to have the same data insights for all of its brands over the coming year.”
December 15, 2011
About DC Storm
As an award-winning multi-channel digital marketing specialist, DC Storm provides market-leading tracking, tag management, reporting, attribution and optimisation for Advertisers, Affiliates and Agencies. Since its launch in 2004, DC Storm has gained an enviable reputation for building solutions which respond to both client and industry need, and now works with many of the most progressive digital brands who use its Storm Platform to accurately value their online marketing activities and then use the insights to optimise them still further. Currently working with over 1,000 clients across the world, and in all verticals, DC Storm’s clients not only benefit from using its suite of robust and pioneering tools, but also receive exceptional service, support and training.
About Markco Media
Markco Media is a global, award-winning;
Markco Media operates the UK’s leading discount code website, www.MyVoucherCodes.co.uk;
The UK’s leading discount website MyVoucherCodes has generated merchant sales exceeding £600m in the last year. Consumer savings on online shopping via MyVoucherCodes.co.uk rose from £52m in 2009 to £64m in 2010.
Mark Pearson, Chairman of Markco Media, is a regular media contributor regarding online shopping and the credit crunch. At 31, his personal worth is more than £60 million. Mark recently appeared as a ‘Secret Millionaire’
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DC Storm provides market-leading digital marketing tracking, reporting and optimisation for Advertisers, Affiliates and Agencies.