VIP-Verve to redefine every journey you make!

Dec. 16, 2011 - PRLog -- Following the runaway success of its “360 wheeling “range introduced in March this year, VIP has introduced Verve yet another category redefining product. VIP Verve is an extremely stylish and trendy range of trolley bags which besides being good-looking are made with cutting edge innovative materials that make it both lightweight and yet almost unbreakable . VIP verve also uses the 360 wheeling technology in this range for maximum ease while lugging.

Verve is targeted at the trendsetting traveller who wants to make a style statement with his choice of luggage and yet being very practical in his desire to have a product that’s extremely functional and durable.

The shell of Verve is made using Polycarbonate, an innovative material that is extremely lightweight yet almost indestructible. The product bears a glossy look and is available in five eye catching colors such as orange, purple, red, grey and yellow. Given its stylish looks and the innovative materials used, VIP has priced Verve very aggressively at Rs 3600 onwards .VIP Verve is available at all VIP lounge’s and leading luggage outlets across India. Verve can also be bought online from www.vipbags.com

Commenting on the launch of VIP Verve, Mr. Manish Vyas, Vice President Marketing, VIP Industries Ltd said, “Verve from VIP has been launched with a particular notion in our minds of what travellers are expecting from their travel apparel. For a Verve traveller, trendsetting is no longer enough; style, design and variety are the new flavours of individuality. VIP has always been a leader in the travel gear category and has changed its offering in sync with the needs and tastes of Indian travelers.”



In the recent past, VIP launched VIP Diva, The Neeta Lulla Collection, an exclusive premium wedding collection specially targeted at brides, which highlights Neeta Lulla’s signature style; and Superlite Flex, a category defining product, which is made using patented Flexicore Tech that makes it unbreakable. Both these products have met with unprecedented success in the market.

About V.I.P. Industries Ltd:  

Established in 1971, VIP Industries Ltd. is Asia's No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nashik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.

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VIP’s efforts in offering a superior value proposition to its consumers through its products , services , store experience and advertising have helped VIP retain its leadership position with the brand enjoying 100% unaided Brand awareness and 50% Top of Mind Brand awareness, highest for any luggage brand anywhere in the world