“We are so excited to partner with CÎROC during this holiday season, to bring our fans a uniquely glamorous opportunity to greet the New Year with The Real Housewives,”
Committed to keeping consumers safe, CÎROC and Combs, in partnership with these glitzy Housewives will further ignite the brand’s social responsibility platform with the execution of the fourth annual “CÎROC Safe Rides” program. This initiative provides consumers with access to free and secure transportation from their New Year’s Eve fetes. Leading up to New Year’s, Kim Zolciak, Taylor Armstrong and others will surprise lucky pedestrians with CÎROC Safe Rides cards to ensure that they get home safely on New Year’s Eve. Additionally on December 31, designated CÎROC brand ambassadors will distribute thousands of “Safe Ride” cards to adult consumers in major metropolitan cities across the country. In New York, Chicago and Miami cards valued at $15 will be redeemable for usage in taxis, black cars, and liveries. CÎROC will give Atlanta area consumers metro cards good for use on MARTA at the end of their big night.
“New Year’s Eve is one of my favorite times of year. I love the energy of people coming together all over the world to celebrate life – what was and what is yet to come,” said Combs. “I want everyone to know that however they choose to ring in the New Year, it is important to celebrate safely and responsibly.”
In addition, these starlets will remind fans to celebrate the holidays responsibly through dedicated public service announcements and other multi-media programming on select lifestyle media outlets through the month December.
“New Year’s Eve is filled with anticipation for new beginnings and a brighter future. I want to remind all of CÎROC’s loyal fans to start the New Year out right by celebrating this special time responsibly,”
About CÎROC Ultra Premium Vodka
CÎROC Ultra Premium Vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC launched nationwide in September 2003. In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The makers of CÎROC Vodka launched two new flavors - CÎROC RED BERRY and CÎROC COCONUT - in February 2010 and CÎROC Peach in October 2011. All three are also made with vodka distilled from fine French grapes, and infused with natural coconut, wild berry, peach and other tropical/fruit flavors. In September 2011 Market Watch Leaders recognized CÎROC as ‘Spirits Brand of the Year’ for its outstanding performance and unprecedented growth during the 2010 fiscal year. © 2011 Imported from France by DIAGEO, Norwalk, CT.
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For more information please contact Ben Russo, Ben@emcbowery.com or Jackie Gonzalez, Jackie@emcbowery.com of EMC|BOWERY at 323.656.2030