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The Global Product Management Talk On The Relevancy Of The Marketing Mix

Jeff 'SKI' Kinsey, Entrepreneur and Author, Questions The Validity Of The Four P's And The Notion Of The Marketing Mix For Product Management

 
 
Jeff'SKI'Kinsey
PRLog - Dec. 14, 2011 - ALBANY, Calif. -- San Francisco – The marketing mix and the 4 Ps of marketing are often used interchangeably, however, they are distinct concepts . "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. Other marketing mix models have been developed over the years, including Boom and Bitner's 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions.  This discussion will question the relevancy of these concepts to product managers and product marketers seeking to more effectively access and communicate the message of the market for their products.

Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their audio comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.

Jeff 'SKI' Kinsey, Entrepreneur and Author, will be speaking at the weekly Global Product Management Talk on Twitter Monday, December 19, 2011 at 4:00 PM Pacific Time, which will be Tuesday, December 20 at 11:00 AM Australian Time using the hashtag #prodmgmttalk

Founder and Entrepreneur in Residence at Main Street Startups, Jeff 'SKI' Kinsey is an entrepreneur, Theory of Constraints (TOC) Jonah's Jonah, author, publisher, open source software developer, SocMedia producer, professional speaker, educator and mentor with over 15 years of Product Management responsibilities. SKI is also a "Buspreneur" from the 2011 Cleveland StartupBus to SXSW and a member of the Planning Team for StartupBus 2012.

Jeff says:  “I have participated in several sessions and have listened to a number of Product Mgt Talks on blog talk radio and find them of great value.  I am excited to share my thoughts concerning the Marketing component with the Global Product Management Talk community. "

Tweet traveled 7400 miles

The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.

The Global Product Management Talk on Twitter, since its inception in February 2011, has had a clear focus on cultivating a community of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest Twitter Chat with this focus in the world, recently generating 3.3 million tweets placed in follower Twitter feeds during 13 weekly events, with tweets continuing for days and weeks following the hour event.

Weekly, Solomon produces the event, curating guest speakers, and inviting participation via social media. The speaker and co-hosts discuss Twitter comments which are broadcast live over BlogTalkRadio, while active participation is taking place digitally within the Twitter stream using a a social media chat tool to filter out the hashtag #prodmgmttalk. Following the event, both the written transcript of tweets and the recording of the audio discussion are available for viewing & listening on social media and iTunes platforms.  Participants are encouraged to expand upon their statements and insights by blogging to continue the conversation.  All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.

Contact:
Web: http://www.prodmgmttalk.com
Twitter: @prodmgmttalk
Hashtag: #prodmgmttalk
Press: http://pressroom.prlog.org/prodmgmttalk/
BlogTalkRadio: http://www.blogtalkradio.com/prodmgmttalk
TwebEvent:  twebevent.com/prodmgmttalk
Email: info@prodmgmttalk.com
iTunes: http://bit.ly/silH98
Links: http://pack.li/1d

About Jeff 'SKI' Kinsey
Founder and Entrepreneur in Residence at Main Street Startups, Jeff 'SKI' Kinsey is an entrepreneur, Theory of Constraints (TOC) Jonah's Jonah, author, publisher, open source software developer, Social Media producer, professional speaker, educator and mentor with over 15 years Product Management responsibilities. SKI is also a "Buspreneur" from the 2011 Cleveland StartupBus to SXSW and a member of the Planning Team for StartupBus 2012.

SKI applies the appropriate methodology to the task at hand including his "Purple Curve Model," Lean Thinking, Critical Chain Project Management (CCPM), Simplified Drum-Buffer-Rope (sDBR), Lean Six Sigma and consults with senior executive teams to develop business strategies and tactical plans. Authored "Purple Curve Effect" (Throughput Press, 2004). Degree in Business Management Technologies from Kent State University (received “Special Recognition Award”), SKI was recently licensed to facilitate the "Business Growth Experience" workshops. Keynotes manufacturing events and leads industry breakout sessions on TQM/TQL, TOC, Lean Six Sigma, eCommerce, and Marketing. SKI has numerous articles published in business journals dating back to 1998. Completed additional training in Quality Control and Business Process Engineering at Goal Systems International and A.Y. Goldratt Institute. Received a Letter of Commendation from the USMC for process improvement.

Contact:  
Email:  consultski at gmail dot com
Twitter:  @consultski
LinkedIn:  http://www.linkedin.com/in/consultski
Other:  http://about.me/consultski

About Cindy F. Solomon:
Cindy F. Solomon is Founder of the Global Product Management Talk on Twitter and host of Tools of the Trade and Product Camp Radio. Solomon has over 15 years of web, services, and software product marketing management experience at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She founded a NYC broadcast advertising company and developed “Breakthrough, the newsletter of innovation” for Boardroom Reports. She holds CPM/CPMM certification.

Contact:
Cindy F. Solomon
http://www.cindyfsolomon.com
cindy at prodmgmttalk dot com
@cindyfsolomon

About Global Product Management Talk
The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, whether you're an Agile practitioner involved with developing, designing & launching products, brands, marketing, project management, and/or you care about the entire process to guarantee successful products and companies.

Stay in the know with the Global Product Management Talk Community!
Converse with us #prodmgmttalk http://bit.ly/i4EihK
Like Us on Facebook http://on.fb.me/lR0RNP
Join Us on LinkedIn http://linkd.in/jRmwRx
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Listen on iTunes http://bit.ly/silH98
Recaps http://bit.ly/slnpP2
Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8

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Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio). Global Product Management Talk weekly twitter chat Mondays 4-5 PM PT Follow @prodmgmttalk Use #ProdMgmtTalk to show up in discussion. Founder & Producer Cindy F. Solomon @cindyfsolomon Listen on iTunes http://bit.ly/silH98 http://pack.li/1d http://www.prodmgmttalk.com

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Phone:5107790175
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Location:Albany - California - United States
Industry:Business, Technology, Software
Tags:Marketing, product, management, Software, communications, PR, marcom, tech, startup
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