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Follow on Google News | [x+1]’s Digital Marketing Hub Component Named As Demand-Side Platform Category Leader in ReportCompany cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization
By: [x+1] [x+1] was singled out in “The Forrester Wave™: Demand-Side Platforms, Q4 2011” as being the only vendor they assessed that “offers coordinated [ad] targeting and optimization across display media and clients’ sites.” It also was among the vendors who received the highest rating in the Forrester report for company leadership. [x+1] was also cited by Forrester in the report for its “long legacy of managing proprietary client data sets … for targeting purposes.” Further, Forrester found that [x+1] was rated well by its clients, receiving particularly high marks for “its audience targeting capabilities, its strategic guidance, its overall responsiveness and the strength of its management team.” According to Forrester, [x+1] also was lauded by its “large and happy client base” for its campaign execution (including algorithmic optimization) Some of the criteria for being selected for review by Forrester were strength in real-time bidding (RTB), with at least half of impression volume being RTB-enabled; The company’s flagship solution is [x+1] Origin, its digital marketing hub, which allows marketers to optimize and manage all inbound interactions on websites; connect and synchronize all outbound communications across display, email and mobile; and centralize data from all sources, allowing data-driven insights from each channel to easily inform other channels. The company has long-term client relationships with Fortune 500 companies in financial services, telecommunications, insurance and travel, with particular strengths in data management via the integration of client, customer and third-party data sources to achieve marketing performance gains. “For more than 10 years, our company has been in the forefront of advertising technology in terms of consistent product innovation, strong results and cutting-edge solutions and capabilities,” For more information on [x+1] and digital marketing integration, visit www.xplusone.com; # # # [x+1] maximizes marketing the ROI of websites and digital media with its patented predictive targeting technology. It optimizes engagement rates and lift conversion in media and on websites, delivering the right ad to the right person at the right time. End
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