Tug’s award winning campaign used SEM to increase awareness and visibility around local depots, whilst gaining share of voice and competing against alternative online groceries. Tug integrated this with TV, radio, print and display, delivering a creative campaign that increased volume of quality site traffic, registrations and orders. The success in natural listings means that milk&more dominates not only milk-related terms but also keywords for its 250 other products. The company has seen a huge rise in online registrations as a result.
Nick Beck, MD of Tug said:
“I am absolutely thrilled for the team; this award is recognition for their creativity and hard work. We delivered a campaign for milk&more which has exceeded targets in all areas. We literally ‘own the SERP’ by having multiple results for local searches, using blogger outreach, engaging with communities and creating an ongoing buzz. Our PPC campaign targeted brand, product, category and competitor keywords, with SEO techniques to promote new products and offerings on blogs, forums and social spaces.”
The DMA Awards, which recognise excellence in digital marketing, were held at Old Billingsgate on 7th December.
The Judges and Group Leaders selected for their sector experience and reputation said: “This campaign really pushed the boundaries, taking a functional search strategy to another level. Not only did it demonstrate the full potential of what search can achieve, but it delivered depth within each aspect, driving some fantastic results.”
Tug is a search engine marketing agency, providing expert strategic consultancy, campaign planning and management for major brands including: Wonderbra, Dairy Crest, The Dungeons, Mind, the Perth Mint and more. Tug’s services provide an online marketing programme that builds brands, generates new media opportunities and improves lead generation. Its search marketing team provides expertise in pay per click campaigns, search engine optimisation and social media optimisation.