In 2011, PM received this distinction for multiple marketing campaigns. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals, overseeing awards and recognition programs, providing judges and setting standards for excellence.
“When we received our first award we never imagined that we would still be winning 10 year later,” said Glenn Davila, President and Owner of Performance Marketing. “It is easy to create outstanding results for clients that share our commitment to excellence. The real value surfaces when we develop solutions that produce results”
PM received a Platinum Award for creative work on behalf of Vermeil Wines, a family winery co-owned by former Philadelphia Eagles, St. Louis Rams and Kansas City Chiefs head coach Dick Vermeil. The winery is located in California's Napa Valley.
“Earlier this year, Greate Bay Country Club, Philadelphia Flyers Hall of Famer Bob Clarke and Flyer’s color commentator Steve Coates removed a troublesome tree from the course that was a menace to left-handed golfers,” Davila said. Clarke and Coates helped to cut down the tree using an ax and crosscut saw. “We realized that this event was an opportunity to grow the country club’s brand, and so we put into place a public relations campaign that garnered national media attention.”
MarCom is one of the oldest, largest, and most respected competitions in the creative industry. Winners of the awards were selected from more than 200 categories in seven forms of media and communication efforts – marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. MarCom judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 50 companies. Other 2011 award recipients included representatives of the American Cancer Society, Aflac, Lockheed Martin, Nike, IBM, Toyota and more. About 18% of the entries won the Platinum Award, the organization’
Performance Marketing is a strategic marketing and branding firm with a track record of success for clients across the United States, providing strategic planning, advertising, special events, collateral development, direct response, internet marketing, market research, public relations, retail development, full custom signage and more. The company’s growing roster of local, regional and national clients covers a broad range of industries including healthcare, banking, retail, insurance, construction, non-profit, consumer products and telecommunications. For more information about Performance Marketing, please call 609-646-0414 or visit www.callpm.com.
# # #
Performance Marketing provides support for all marketing and management functions including strategic planning, budgeting, advertising, Internet marketing, collateral, data analysis, reporting, direct marketing, distribution management and much more.