"The American Cable Association commends the FCC for implementing a law designed to respond to consumers who are offended by sudden, jarring audio spikes as commercials break into regular TV programming. As the FCC's rules take effect, families viewing TV in their living rooms won't need to lurch for the mute button anymore to deal with annoyingly loud commercials, many of which have been the responsibility of programmers, not cable operators.
"ACA sincerely appreciates the FCC's time and attention throughout the rulemaking process in seeking to understand and mitigate the potential burdens that this legislation could impose on smaller operators. After the FCC releases its order, ACA hopes to see this reflected in the adopted rules.
"Independent cable operators agree that the TV industry needs to be respectful of the fact that the CALM Act is a reflection of consumer sentiment on an issue that doesn't get more personal than TV. ACA applauds U.S. Rep. Anna Eshoo (D-Calif.) for her efforts."
About the American Cable Association:
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ACA supports independent cable operators and their customers by promoting a legislative and regulatory environment that allows for a fair and competive marketplace and by providing the tools and information our members need to compete effectively