A Shropshire entrepreneur is to dedicate his life to teaching UK businesspeople how to sell after launching his new venture.
Whitchurch’s Mark Layder believes the QoL (standing for Quality of Life) Academy, which is based on an American concept, will help the nation’s business owners overcome their reluctance to sell and focus on making more sales.
He claims the inherent reservedness in the British psyche, coupled with a failure to truly define a sales process, is what is holding British business back.
And as well as helping business owners put the right structures in place, he is offering to sell on their behalf by becoming their ‘business promoter’ – business’ answer to boxing’s legendary promoter Don King.
He said: “In the USA, when someone sees an opportunity, they tend to go for it, whereas in Britain we are naturally a bit hesitant and cautious.
“This is especially true in business, and if we want to emerge from this recession strongly, we need to become more proactive.
“We will help change attitudes among small business owners, and become their ‘Mr 15%’ – promoting their business for them – if they still don’t want to sell themselves.”
Mark Layder, and his wife Ellen, have worked in personal development since 1989, in seven countries including Spain, Switzerland and the USA.
They have helped a wide range of people from all walks of life, including Major Peter Danby, from the British Army, Sir Tom Farmer, Chairman of Kwik-Fit Holdings, and Premiership footballer Andy Johnson.
His mission is to create a network of ‘Entelechists’
He said: “The education system is failing us on just about every level – particularly on the skills needed for life in the 21st Century and the art of attracting and capitalising on opportunities.
“We aim to put education into the hands of dynamic entrepreneurs, or ‘Entelechists’
Further information is available at www.qol.co.uk.
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