Phones are no longer used for talking to remote people over the phone. They are used for entertainment, music, games and in a lot of other ways. Nowadays, smart phones create dependencies. And where people are dependent on something, there's money to be made.
The same study predicts that about 43% of the 2012 mobile marketing programs will have something to do with an app. 34% will use SMS messages and 35% will have elements of the mobile web. This shows how mobile marketing becomes more of a mature industry as it evolves.
Atlanta, New York and Houston have the most "mobile shopping savvy" consumers. This implies that people in these cities are more likely to buy from their phones and to know how to actually do it.
Joe Laszlo is the deputy director of IAB Mobile Marketing Center of Excellence. He declared that mobile marketing represents a good environment at "delivering relevant messages to consumers as they are in shopping mode".
For anyone wishing to learn more about practical implications of mobile marketing, please visit http://mobilemoneymachines.com/
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