Smartphones and mobile broadband are not the only vectors for the transformation of the mobile messaging market. SMS and MMS have also evolved beyond their traditional platforms to more enhanced and personalised applications. Ubiquitous wireless connectivity and basic feature phones have become quasi-universal on a global scale. In many regions, basic mobile messaging is serving as an efficient and reliable platform for value added services in mobile banking, commerce and health.
The mobile messaging market is undergoing a structural shift and opening up to new players offering high-value functionalities. Visiongain estimates the current market to be valued at US $202 billion which represents on average 19% of total global mobile revenues. While North America and Europe will show a strong uptake and diversification in instant messaging and email services, emerging economies in Africa, the Middle East and Asia will see continued growth and expansion of traditional SMS and MMS platforms and their use in new industries.
Visiongain’s report presents a detailed breakdown of the four mobile messaging ecosystems, including market dynamics, the role of different industry stakeholders and the financial forecasts for revenue and subscriptions evolution at the global and regional level. The research analyses the emerging trends and opportunities for operators, content and service providers, manufacturers, commercial organisations as well as government institutions to harness the potential offered by messaging platforms in an increasingly mobile world.
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