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Saks, Whole Foods, Kohl's to Tackle Store Design for the 'Mosaic' Customer

Panel of retail experience makers plus tours of local stores will inspire fresh ideas for shopping environments that delight. RetailConnections Summit gets under way Feb. 26-28, 2012, in Miami.

PRLog - Dec. 13, 2011 - TARRYTOWN, N.Y. — Kohls. Saks. Whole Foods Market. What do these three leading retailers have in common? They are all catering to the “mosaic” shopper — that fickle consumer whose desires are tough to predict and satisfy.

And that’s the reason they’ll appear together to share, compare and contrast store design and visual merchandising tactics tailored to their unique customers.

It all comes together Monday, Feb. 27, 2012, at RetailConnections 5th Annual Business Executive Summit, where executives from all three retail companies will appear on a panel moderated by Ken Nisch, chairman of JGA, a retail branding and design company. Panelists include Paul Calderon, SVP, Store Environment & Development, Kohl’s; Harry Cunningham, SVP, Store Planning & Visual Merchandising, Saks Fifth Avenue; and Christine Sturch, Midwest Interior Design & Branding Coordinator, Whole Foods Market.

The conversation is sure to stimulate input from the audience, which includes senior retail execs from all operational disciplines across all classes of trade.

“Today’s mosaic consumer may be looking to be healthy, integrate value and then splurge on the luxurious and unexpected,” said Nisch of JGA. “Our panel of retail experience makers will share their perspectives related to the sometimes confusing and ever-challenging consumer who defies stereotyping. We’ll explore unique environments and ways that their store brands bring to life the experiences that keep the customer coming back.”

To augment the perspectives that will be shared during the panel discussion on store design, RetailConnections will again offer local Store Tours. This optional field trip for retail executives is a guided tour through a variety of stores in Aventura Mall, adjacent to the Summit venue in Miami. Store Tours begin at the conclusion of the Summit, Feb. 28, and will be led by Jude Elledge, branding and strategy expert from Ikonic Tonic.

“We’re jazzed about both the Store Design panel and Store Tours because retailers from all corners of the executive suite tell us the physical store experience is a top priority,” said Marc Millstein, president of RetailConnections. “The panel discussion Monday will tease out innovative strategies that are working; then, on Tuesday, attendees will get to experience what’s working — and not working — in live store environments.”

Retail executives already registered to attend the RetailConnections Fall Business Executive Summit, Turnberry Isle Hotel & Resort, Feb. 26-28, 2012, can sign up for the optional tour by contacting Kathi Dehm, kathi@retailconnections.com. Retail executives not yet registered for the Summit can do so via http://www.retailconnections.com.

The RetailConnections Fall Business Executive Summit is designed for senior-level (VP and CXO) retail and brand executives and seating is limited, so immediate registration is encouraged to reserve your spot. For more information on attending and registering for the Summit, contact Denise Power, denise@retailconnections.com | 773.573.3939 or Marc Millstein | marc@retailconnections.com | 914.620.5947.

For sponsorship opportunities, contact Tia Potter, tia@retailconnections.com | 917.846.5185 or LuAnn Hallberg, luann@retailconnections.com | 814.516.4965.

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RETAILCONNECTIONS serves senior retail executives by hosting events that provide exceptional learning and networking. We believe the value of establishing new business relationships in person far outweighs other forms of communication.

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Source:Denise Power
Location:United States
Industry:Retail, Fashion
Tags:saks, wholefoods, kohls, jga, design, stores, merchandising, Millstein, nisch
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