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Follow on Google News | medeConnect launches unique research tool to inform digital marketing strategy for pharma companiesOnline research expert medeConnect Healthcare Insight has launched a new international syndicated service to help pharma companies devise effective digital marketing strategies by providing data on how doctors seek and consume information online.
By: Andrew Baud Known as medeSource, the new service delivers insights into the knowledge seeking behaviour of doctors in different countries and specialties. It can provide details on everything from their preferred search engines to how many of them own a Smartphone or download medical apps. The service can also tell pharma companies how doctors prefer to make contact with them, what types of pharma company resources they use, which websites and apps they recommend to their patients and how they rate pharma companies in terms of the information they provide. The data, which is based on a 25-minute syndicated online survey, is broken down into specific specialties and countries because medeConnect has found that there are wide variations in the way that different types and nationalities of doctors behave online. For example, more oncologists download medical apps than haematologists, and haematologists are much more likely to search online for clinical papers each day than psychiatrists. Also, pharma reps are most likely to be trusted by doctors in Spain and least likely to be trusted by them in the UK, Sweden and Germany, where use of the internet and membership of independent online communities is more important. Anna Garofalo, Managing Director of medeConnect Healthcare Insight, said: “medeSource answers a real need among pharma brand managers for robust and reliable information about doctors’ digital preferences and behaviour. “It can help them decide which channels of communication to use in order to devise a digital marketing strategy that delivers optimum results by maximising their brand messaging and reach.” End
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