Rob Morton, of Morton’s Traditional Taste, started selling free range Christmas turkeys via his website www.freerangeturkeys.co.uk last year. His first year of online trading saw 60 birds leave his Skeyton base in specially made boxes complete with ice packs, for destinations right across Britain.
But sales have really taken off this year with more than 80 birds already promised to online shoppers with five weeks still to go until Christmas.
But what makes a Morton’s turkey different to the one from your local supermarket?
Rob Morton, of Morton’s Traditional Taste believes that the success of his online enterprise comes from people’s increasing interest in sourcing high-quality high welfare turkey for their Christmas dinner. Rob said:
“People want to know how their food is produced. We have a lot of information on our website with pictures of how the turkeys live so they can see that they have a happy healthy life.”
Sales have also no doubt been boosted this year since judges in the Great Taste Awards – the ‘Oscars’ of the food world – awarded his Bronze turkey Two Stars in this year’s awards.
Rob and his wife Becca rear 1000 free-range Bronze and Norfolk Black turkeys and free-range chickens. Rearing different breeds means that Morton’s can offer their customers a range of sizes from 4.5kg up to 11.5kg. The Bronze are the bigger birds with the male turkeys, stags, reaching 11.5kg. Choice of breed is a matter of taste, says Rob:
“The Bronze has a fuller, rounded breast, while the Norfolk Black has a longer narrower breast and a more gamey flavour.”
While the Bronze is the most popular choice, the Norfolk Black has a strong following amongst those who appreciate its fuller flavour and who like to support the traditional breed. Turkey chicks – called poults – are bought in as day-olds from a farm in Essex in June and spend the following months enjoying the outdoor life on Rob’s family farm in Skeyton. They are eventually slaughtered and prepared on the farm, thus avoiding the stress of travelling.
The Morton family started rearing turkeys around 20 years ago. “It started with rearing just a few in the garden for family and friends and has gone from there,” explains Rob.
Local customers pick their turkeys up from the farm gates and online customers of Morton’s will have their turkeys dispatched by overnight courier on the 21st of December.
Contact Name: Rob Morton
Company Name: Morton’s Traditional Taste Ltd
Zip Code: NR10 5AY
Country: United Kingdom
Phone: 01692 538067
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At Whitwell hall farms you are guaranteed a turkey that is reared to the highest welfare standards with a true "traditional taste" to savour. The Morton family first descended on Norfolk back in 1941 when "Papa" Morton came down from Scotland to establish a dairy herd.
Rob Morton (a 3rd generation Morton) with the help of his wife Becca & (a little helping hand! from there three young children George, Sam & Emily ) have been rearing traditional farmfresh turkeys for the past 10 years. Our aim is not to be the biggest supplier of farmfresh turkeys (rearing up to 1000 birds) but more to offer our customers a true free range farmfresh turkey that is produced in the time honoured tradition.