"Never in my wildest dreams did I expect anything like this," reports Morrison, who runs a career coaching business for nurses and frequently speaks to business and healthcare groups on nurse entrepreneurship. "Apparently, there's a lot of nurses out there interested in a change."
Morrison says that her coaching work with nurses who are in the process of leaving the clinical setting and transitioning to running their own businesses, inspired her to write the short, 25-page book.
"So many nurses are overwhelmed and feel spread far too thin in healthcare today. I just wanted to make sure those nurses understood, in no uncertain terms, that there are plenty of excellent options for them," says Anna.
Her book must have struck a chord with nurses everywhere, because within the span of a single nursing shift, it skyrocketed to #1 on Amazon, for not only one, but 2 Nursing categories.
"It's wild, I have authors from all over the world contacting me on Facebook asking me how I did it," said Morrison.
Morrison's strategy of making her book available for download on Amazon for just $0.99 cents has been a huge hit.
Amazon uses a complex real-time algorithm to calculate its Bestseller rankings, wherein recent sales weigh more heavily than previous sales. Amazon also re-calculates the rankings hourly. "Watching it feels a bit like being in Vegas," said Morrison.
"Now that the book is a #1 Bestseller, doors are opening and offers to speak across the country are coming in. My coaching programs are filling up fast and I may have to hire an assistant. It's dizzying, the difference a day can make!"
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"5 Things They Never Told You in Nursing School" can be downloaded at Amazon.com and Nurses can find Anna Morrison at her blog: www.icoachnurses.com