The PTPA Seal of approval is currently the most publicised and recognised seal in North America by both parents and the media, speaking on the company's achievement Edward Mc Closkey, Managing Director at Irish Breeze says:
"We are delighted to have secured the top seal of approval by parents in North America, it is a fantastic sales tool for the product, which is being distributed throughout America in the New Year.
As a small Irish company, trying to get our product distributed on the US market is a tough challenge, but receiving the PTPA seal has given our WaterWipes product the recognition we believe it deserves and will help raise product awareness with US consumers.
WaterWipes is a result of two years of extensive research and development, in order to make our dream a reality, we invested time and resources to develop the only baby wipe on the global market with no chemical preservatives.
As the only wipe genuinely suitable for newborns and babies with sensitive skin, it only contains 99.9% water and 0.1% grapefruit extract and as a newborns skin is up to five times thinner than adults, this is a welcome product for parents, who may be concerned about the adverse effects that other chemical baby wipe brands will have on their baby's skin.
WaterWipes are as pure as cotton wool and water, thus helping to reduce the onset of diaper rash, eczema and other skin conditions in infants and unlike other baby wipes, they are 100% biodegradable, making them gentle on the environment as well as baby's skin."
As a unique, convenient and chemical-free solution for busy parents it has global appeal, with demand also registered in New Zealand, Australia and Europe.