"The marketing model used for books," stated McCauley, "has changed dramatically and will continue to morph into new models that will be primarily Internet based. There is nothing new in that of course. However far fewer authors will have the marketing machinery of the big publishing houses behind them. They will necessarily have to learn the basics of effective Internet marketing, versus using outdated marketing methods such as book signings. Though the model has changed, the core components of successful marketing will not change."
The Free Publicity Focus Group offers marketing consulting services to authors and publishers, small business and service business clients. The company specializes in marketing strategy development. The range of specific services includes search engine marketing, search engine optimization, Internet marketing and publicity and a host of other services that assist companies and individuals in the implementation of marketing strategies that produce results.
"Today, there is quite a bit of hype out there, and lot of hearsay advice that, while not misleading, is not based on proven facts. Following a popular trend seldom produces real results. Every target market is specific in regards to age, gender, geographic region, wants, needs and preferred approach. Developing an effective marketing strategy in the Internet marketing environment is every bit as difficult as building a marketing strategy for a brick and mortar business. Our goal is to assist clients in navigating the minefield of ineffective options out there and to develop and implement marketing strategies that produce sales."
The company offers no charge ebooks, reports and video training at the Free Publicity Focus Group website. These can be downloaded and put to use immediately by those hoping to create success by utilizing proven, common sense marketing methods, tools and strategies. McCauley offers one final piece of advice that is especially important to those who hope to create success in today's inbound marketing environment.
"Don't use a tool or method," McCauley continued, "because of hearsay or because someone else said it should be used. Failure often results from concentrating on a marketing tool, rather than concentrating first on the blueprint - the strategy. The underlying strategy is the key component, as it is this plan that will determine WHICH methods the individual should use, HOW they should be used, IF, WHEN and WHERE they should be used."
Don McCauley is available for media interview and can be reached using the information below. More information is available at the website. Both the video and audio versions of 'Top Ten Reasons You Book Marketing Strategy Is Not Working' are available at the website and on YouTube and Metacafe. The audio version is available at no charge from the FPFG website and from iTunes.
Don McCauley is a marketing strategist with over 30 years of experience. He helps individuals, small businesses, authors and professionals create low cost and no cost publicity and marketing campaigns to increase sales. The primary goal is to demonstrate how anyone can develop an effective marketing and publicity campaign for little or no money. This is accomplished by utilizing cutting edge strategic marketing and publicity resources. He serves as facilitator of the Free Publicity Focus Group. He is the co-founder of 'Book Marketing - The Authors Marketing Powerhouse', and serves as host for several of 'The Authors Show' radio programs.