His penchant for electric guitars and rock motivated him to develop scale pieces of musical instrument used by some famous artists.
This pastime he did after his job at a department store but his friends, seeing the quality of the work developed, prompting him to start as a manufacturer.
In 2006, with the support of his wife and two cousins Karina Reynoso was that started his studio in a room in the house where she lives, located in the capital of Puebla. The raw materials for their work are wood, plastic threads to varnish and paint.
Although it was commissioned work, because it was recommended by friends, he began searching gift shops to sell their products, but an acquaintance of Monterrey, which has a trading company, was the one who opened that city market after seeing their products made hand.
Among the replies he made to scale guitars are those used by musicians from bands like The Beatles, The Who, Metallica, Led Zeppelin, Black Sabbath, Nirvana, Kiss, among others. The catalog of models it offers to 1.000 per order is currently and has been increasing as it exits a new design. He said that even if you wanted to copy the idea of the product have been trying, because they manufacture the same as it has an instrument in terms of finishing and painting, as it has 25 layers of paint as a normal size guitar.
Montiel Hernandez said he works on demand, but a month ago estimated that 500 pieces, which sold in gift shops in Monterrey, Guadalajara, Querétaro, Colima, Veracruz, Guerrero, Coahuila, Tijuana and Sonora. Sales are this will generate about 60,000 pesos a month.
For Facebook is like announcing your company, as it has no website, because the best advertising has been "word of mouth".
The costs of their products are from 180 to 280 pesos with the inclusion of a portrait.
In addition to bars, shops and collectors of musical instruments also counts among its customers, who seek your products for decorating or giving.