IPC has a proven track record when it pertains to marketing preschools with the success of start-up preschools in countries such as the United States of America, United Arab Emirates, Thailand, India and Malaysia. Based in Ft. Lauderdale, Florida, IPC is internationally known as a professional association directly serving schools, learners, parents, and governments offering a unique set of products and services. As a result, IPC has acquired over 300 prospective and full members with a representation on 6 continents.
For preschool owners who have difficulty attaining new clients, IPC’s marketing and PR services will aid in spreading the word through a detailed and effective marketing strategy. As a result, many IPC schools around the world have benefited from this service and continue to benefit from IPC’s continuous support. The support of the staff at IPC work hard to ensure that all of the preschool’s marketing needs are met and will customize the marketing strategy based on extensive market research.
The creation of a marketing strategy at IPC involves a mixture of local advertising, branding, web promotion, and social media promotion to encourage parent engagement and establish a reputable brand. Preschools are then easily connected to potential clients and will be granted the ability to communicate their mission statement through a variety of marketing outlets, thus making it a valuable investment.
In the past, the IPC only offered the comprehensive marketing and PR service as an added benefit to all of its members. As the need for preschool marketing and PR assistance increases, IPC has made the decision to offer its marketing and PR services as an option for non-members as well. However, if non-members choose to obtain IPC membership after the 3-month contract expires, benefits such as continuous marketing and public relations support, teacher training and support, preschool curriculum, and preschool management software are added for an additional fee. Consequently, IPC membership is highly recommended due to its positive effect on a preschool’s reputation which can be valuable for branding.
# # #
The International Preschool Curriculum (IPC) was founded to strengthen and harmonize early childhood education standards. IPC provides a variety of services to assist aspiring preschool owners to start a preschool or franchise.