According to Susan Hamilton, Vice President of Communications with Zero To Sixty Marketing, "There's so much hype in the marketing industry surrounding recent online changes and their implications. Many businesses are finding it really hard to make heads or tails of their marketing efforts. It's important to understand how time figures into daily choices. It's more than time management. We teach businesses how to make intelligent marketing decisions, decisions to build strong roots based on unchangeable factors."
While emerging social media trends have put Facebook squarely in the center of the online world, it's important to remember that it also represents a platform catering primarily to those searching for discounts and freebies. That's not the best customer for most companies. Groupon presents similar issues, attracting high customer response, but extremely low profit margins due to less-than-regular pricing.
Many companies aren't equipped to spend necessary time and money to effectively manage their business pages, making them easy prey. It's an issue that needs to be addressed. Using social media correctly does provide online benefits, but many marketers falsely equate 'Likes' to sales or website traffic, and that's just not the case.
The average fee for helping a company manage their Facebook page can range from $250.00 - $500.00 a month. When a business owner is convinced that 'Likes' are the tool of measure, they can be easily persuaded that their page is being managed effectively, when in fact it's being 'gamed' to show otherwise undocumented progress in the form of 'Likes.'
False 'Likes' and reviews are commonplace, whether or not a business realizes those tactics are being used. It's unrealistic to assume accumulated 'Likes' convert to product sales or branding, or even popularity. It can be difficult for business owners to know where to put legitimate efforts when anticipating actual growth.
It's not a new scenario, but increasing numbers of marketing companies offer these methods to unaware business owners. According to Hamilton, a company can take advantage of their Facebook page using far less time, and still reap the benefits of online search recognition when presented with more options.
"The online environment is constantly changing, and understanding those trends will keep local small business from making choices with their budgets that don't represent the significant benefits promised. Those efforts become useless when the environment changes, like it inevitably will, even in the near future. Now is not the time to do anything that just doesn't make good sense. There are good reasons to be involved with social media, but no good reason to focus all your resources there. Like financial investing, a diversified approach helps to insulate in times of uncertainty."
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Zero To Sixty Marketing LLC teaches local small business how to make the most of their marketing budget and realistically prepare for the future. If you would like to learn more about intelligent marketing practices, you can speak directly with Zero To Sixty Marketing LLC CEO Shari Voigt, at 920-364-0261 or visit their website http://ZeroToSixtyMarketing.com.