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Australian Max wins” The World’s Best Strong Beer” Award

Australian MAX, a premium strong beer brewed at the Khoday Breweries in Bangalore by International Breweries has won the titles of “World’s Best Strong Lager” and “Asia’s Best Strong Lager” at the World Beer Awards.

Dec. 9, 2011 - PRLog -- Australian MAX, a premium strong beer brewed at the Khoday Breweries in Bangalore by International Breweries has won the titles of “World’s Best Strong Lager” and “Asia’s Best Strong Lager” at the World Beer Awards. This is the first time a beer produced in India has claimed a "World's Best" title, beating the very best strong beers produced in Germany, Belgium, England, USA, Holland and from all over the world. This is the highest award ever won by a beer from India. The World Beer Awards is a global competition that evaluates beers from around the world and recognizes the most outstanding beers produced worldwide. This competion witnessed over 700 entries coming from 57 countries.
International Breweries ("IBL") is a Canadian owned brewer producing and marketing high quality beers worldwide. IBL was the first international brewer to enter the Indian beer market in the late 1990's and has helped pioneer the improvement of beer quality & craft brewing over the past decade. IBL's strong beer, Australian MAX, is an exceptionally smooth, refreshing beer that goes down easy but packs a real punch with 7-8% alcohol by volume.

Mr. Peter S. Harvey, Executive Director, IBL, says, we’re excited that Australian MAX has been named the World's Best Strong Lager at the World Beer Awards.  It is the highest mark of recognition from the industry. “There is a growing demand for strong beers in India, particularly in the south. Australian Max will be the premium offering for such clientèle. The brands have been positioned and priced at par with our competitors within the strong beer segment.” The beers are manufactured with IBL's proprietory Staged Lagering Process (SLP) to create a smooth and well-rounded flavour. Pitted against the best brewers in the world and evaluated by an international panel of Judges, International Breweries with a single entry brewed at Khoday Breweries in Bangalore, India took the highest honours awarded to any strong beer at the World Beer Awards. IBL will also soon launch a new brand, “Australian Draft”. We are also now gearing up to expand our presence in India.

The company plans an extensive product roll-out of both brands across all of south India over the upcoming year.  Currently, expansion is underway across Karnataka, Pondicherry and Goa.  With further plans in the new year to add Tamil Nadu.  “We would also like to be present in Kerala and Andhra Pradesh over the next 18-20 months as well” Harvey said. “The company is currently interviewing and working with Distributors and Sales Agents all across India and will strive to be in all major markets as soon as possible”  IBL has made significant FDI investment in India and plans on further investment over the next 2 years.  At the same time the company is currently considering an acquisition of a local brewery.  “We have always believed in the strength of the Indian beer market and will continue to make sizable investments in branding and production capacity as we expand.” Harvey said

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Source:K2 Communications
Location:Bangalore - Karnataka - India
Industry:Beer, Australian Max
Tags:Beer launch, Award-winning, Australian Max, Expansion Plans
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