This boosts the company’s tally of DMA trophies won over the past five years and adds to its growing collection of 40 industry accolades which includes the Grand Prix at this year’s Data Strategy Awards held in November.
Mark Brennan, managing director, CreatorMail, said: “It has become increasingly important for retailers to develop a comprehensive view of online customer activity and past relationships in order to build meaningful and powerful engagement strategies. The awards have shown that our team are front runners in this capability, building conversion programmes that deliver spectacular ROI metrics as well as huge advances in 1-2-1 customer engagement. We are delighted to be recognised by our industry colleagues for the fifth year running, for our innovative work which pushes the boundaries of what is possible in digital marketing.”
“Customers are turning to the web to evaluate options prior to purchasing – whether this is a holiday or a CD. This makes the task of keeping the customer engaged crucial. By using the data from the customer touch points we are able to customise the interactions, thereby making the email follow up suggestions and offers individual and relevant. CreatorMail is passionate about delivering solutions that improve customer engagement,”
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