The award for Best Local Campaign is recognition of a campaign based around a specific geographical location that has delivered outstanding results or visibility in search engines, and to win this award is an outstanding achievement both for Colbornes and their digital marketing agency Adido.
Colbornes is a specialist Audi, Volkswagen and Skoda Dealer with dealerships in Surrey and Hampshire. They started working alongside Adido in 2008 to create a digital marketing campaign with the objectives of increasing their online presence and delivering relevant and quality enquiries through the website. The campaign includes elements of Search Engine Optimisation, Pay Per Click advertising and Social Media marketing.
The campaign was developed to target the Surrey and Hampshire area and make Colbornes the easiest dealership to find when searching for keywords such as ‘Audi cars’. The approach used to achieve this included adding location terms as well as targeting the more generic keywords.
There were three finalists in the Best Search Campaign category and the winners were chosen by industry experts including Directors, Heads of Marketing and Chief operations Officers of some of the top agencies in the county. Also included in the judging panel was Philip Miles who is the Agency Sales Director at Google UK. The results were announced at an awards ceremony on the 3rd November held at the Emirates Stadium in London.
The three finalists were required to give a significant amount of detail about the campaign so that its success could be evaluated. Overall, the Colbornes campaign delivered them a 45% increase in Business Enquiries and 22% increase in Business turnover, which was wholly attributed to the digital marketing due to all other marketing being paused during this period.
Colbornes plan on continuing their campaign and dominating local search further through a mixed marketing campaign and hope to hold on to their title in next year’s awards.
To find out more about the Colbornes group or to locate their dealerships, visit the website: http://www.colbornes.co.uk.
