is specially planed to celebrate in coming March 2012, the 80th anniversary of “The Peach Girl”(桃花泣血記) - the most successful and representative film in Chinese cine-art, which was produced in Shanghai and simultaneously released in 1932 throughout all major cities in Asia: Shanghai, Taiwan, Hong Kong…etc. The organizer wish to spread over the world the rich history of Shanghai’s modern art of 1930’s, via today’s fashion creation, and to remind Shanghai had been the hub of Asia in 1930’s so called “Paris in Asia”, which is today the anchor of Mode Shanghai as “Fashion Hub of Asia”.
Some key images of the film “The Peach Girl” will be re-created into Pop-art style, from which some luxurious trendy fabric will be produced through digital printing technology. The designer’s group selected from Europe, Asia and China, create the fashion collections using their expertise, imagination, and talent in form of apparel, bag, shoes …etc. After the completion of creation, the jury committee will evaluate each collection by their creativity and functionality.
The executive committee for this project is formed by Mr. Du Shuang Xin as President, Mr. James Lee and Ms. Ge Jin as co-project managers, and Ms Jiang Rui as project coordinator, and will accomplish this crossover project, realizing and melting into Mode Shanghai 2012, Shanghai Fashion Week 2012 and Premium Fabric Shanghai 2012.
The achievement will be announced and award the prize during the opening ceremony of Shanghai Fashion Culture Festival 2012(Mode Shanghai 2012 and of Shanghai Fashion Week 2012) and the catwalk show of full collections created by the participants
will be followed during this ceremony. The overall process will be followed as:
Stage 1: Graphic design and Fabric production
Stage 2: Designer’s group selection
Stage 3: Creation of collections
Stage 4: Completion of collections and evaluation
Stage 5: Announcement of result and Awards
Stage 6: Catwalk Show and Exposition during Mode Shanghai 2012
Stage 7: Afterward of Mode Shanghai 2012, the collections may be exhibited in downtown of Shanghai or other places such as shopping centers, department stores, museum, …etc.
For more information, please contact: Mode Shanghai Organizing Committee
- For Overseas: Ms. Lim Lee (firstname.lastname@example.org , +82 2 725-4080)
- For Chinese: Ms. Christina Jin (christinajin@
- Official website: www.thepeachgirl.com
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About Mode Shanghai (www.modeshanghai.com ) Mode Shanghai is a leading international fashion tradeshow taking place in Shanghai China, and is the highlighted event of the Shanghai International Fashion Culture Festival, which is organized by the Shanghai Municipal Government. Mode Shanghai is designed to connect the global fashion brands and Chinese fashion retail, as well other Asian retail, through its optimized business platform.