Weasel Words in Tea Descriptions and Marketing - New Resource on RateTea.net

Dec. 8, 2011 - PRLog -- The term weasel words refers to words or phrases used to impart a perception of authority to writing, when no such authority exist.  Weasel words are widespread in marketing materials, especially in the retail industry, especially among unscrupulous businesses entrenched in the quagmire of consumerism.  Other, unsuspecting businesses may use weasel words haphazardly, picking them up out of habit or cultural influence and using them out of ignorance rather than overt malicious intentions.

Existing Online Resources on Weasel Words:

The best and most well-known existing online resource on the topic of weasel words is on Wikipedia, both in their article on the topic, and the use of the phrase in the official guidelines and policies of Wikipedia, which were instrumental in bringing the phrase "Weasel Words" into the mainstream.

The other resources on this topic are mostly oriented towards writers, or are general consumer-advocacy or consumer-education websites oriented towards helping protect shoppers against unscrupulous marketing pratices.

A unique resource:

RateTea.net's new resource on the topic of weasel words is a unique contribution to the internet landscape of articles on this topic.  It comprehensively and critically examines the topic of weasel words, and how they play out within a specific industry: the tea industry.

The page is oriented as much towards shoppers and people looking to buy tea as it is oriented towards businesses and companies looking to write commercial descriptions of tea or design their marketing materials so as to be honest and operate with integrity.

Visit the resource:

http://ratetea.net/topic/weasel-words/51/

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RateTea.net is the web's authoritative resource on tea, the original website where anyone can rate and review loose tea, teabags, and herbal teas, with a database of teas classified by brand, style, and region, and articles about tea-related topics.