The Golden State Lifeguards drowning prevention & awareness campaign is geared towards child/pet safety around pools and water. The company is currently reaching out to the movers and shakers in Hollywood to get the message out there which could save the life of a child or a pet.
Once initiated, the campaign will run from January 2012 to May 2012 in an effort to educate as many people before the official pool party season starts. The company is hoping to get the attention of local celebrities such as Ellen DeGeneres and Dr. Oz to name a few to help with the campaign.
Here are some statistics that illustrate the need for such a campaign:
- It is estimated that for each drowning death, there are 1 to 4 nonfatal submersions serious enough to result in hospitalization. Children who still require cardiopulmonary resuscitation (CPR) at the time they arrive at the emergency department have a poor prognosis, with at least half of survivors suffering significant neurological impairment. – American Academy of Pediatrics
- 19% of drowning deaths involving children occur in public pools with certified lifeguards present. – Orange County California Fire Authority
- Children under five and adolescents between the ages of 15-24 have the highest drowning rates. -U.S. Centers for Disease Control and Prevention
- An estimated 5,000 children ages 14 and under are hospitalized due to unintentional drowning-related incidents each year; 15 percent die in the hospital and as many as 20 percent suffer severe, permanent neurological disability. – National Safety Council
- Of all preschoolers who drown, 70 percent are in the care of one or both parents at the time of the drowning and 75 percent are missing from sight for five minutes or less. – Orange County California Fire Authority
- The majority of children who survive (92 percent) are discovered within two minutes following submersion, and most children who die (86 percent) are found after 10 minutes. Nearly all who require cardiopulmonary resuscitation (CPR) die or are left with severe brain injury. -National Safe Kids Campaign
- The company is also attempting to recruit volunteers who would like to donate time and resources to help people understand the potential of drowning in backyard pools.
Golden State Lifeguards has recently developed its own YouTube channel in which it will post expert advice, tips and informative videos on the subject of pool safety for children and pets.
For media inquiries:
Golden State Lifeguards