The article, “Want To Build Trust? Don’t Overlook These 7 Prospect Characteristics,”
“Establishing trust these days is challenging, especially online,” Trush writes. “Lofty promises and fabricated facts get thrown around like rice at a wedding. Fortunately, you can still cut through the marketing clutter by addressing these seven characteristics all prospects share.”
The entire article is available at http://www.openforum.com/
Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials . He is the author of "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers" and the soon-to-be-released "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers." Several of Trush’s educational articles, videos and expert interviews are available on his website at http://www.writewaysolutions.com.
To interview Trush, call 602-305-6755 or e-mail firstname.lastname@example.org.