Direct-Response Marketing Copywriter Tom Trush Publishes Article with Tips for Establishing Trust

PRLog (Press Release) - Dec. 8, 2011 - Tom Trush, direct-response copywriter and owner of Write Way Solutions, a marketing company for professional service providers, recently published an article on the American Express OPEN Forum detailing the seven characteristics shared by all prospects and how to address each one in your marketing.

The article, “Want To Build Trust? Don’t Overlook These 7 Prospect Characteristics,” also discusses the importance of focusing on prospects’ natural reactions to pitches in the marketing process.

“Establishing trust these days is challenging, especially online,” Trush writes. “Lofty promises and fabricated facts get thrown around like rice at a wedding. Fortunately, you can still cut through the marketing clutter by addressing these seven characteristics all prospects share.”

The entire article is available at http://www.openforum.com/articles/want-to-build-trust-don....

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials . He is the author of "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers" and the soon-to-be-released "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers." Several of Trush’s educational articles, videos and expert interviews are available on his website at http://www.writewaysolutions.com.

To interview Trush, call 602-305-6755 or e-mail tom@writewaysolutions.com.

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