New Company Provides Small Businesses With Mobile Websites And Innovative Social Media Engagement

Dec. 8, 2011 - PRLog -- Currently, there is a huge proportion of small businesses that do not have a mobile optimized website and when mobile phone users attempt to access their websites, they have access problems as these websites have been designed for desktop computers and laptops, not mobile phones. In terms of on-line purchasing and social media engagement, people are switching in increasing numbers from their desktop computers to mobile phones. There are now many companies who have realized this trend and are offering easy to build optimized mobile websites. However, they do not provide adequate location based social media marketing. This is the conclusion that Alykhan Virani came to, after more than 4 months of consultation with a group of small business owners in his neighbourhood.

As a result, he formed his own company, FingerMarketing Inc, specializing in developing mobile websites and adding location based social media to them. Because many small businesses do not actively engage in social media with their clients due to ignorance, time constraints or unfamiliarity, Alykhan has made it very easy for them to get involved when they purchase a mobile website.

The client has the choice of buying a Bronze, Silver or Gold plan. The Bronze plan is a basic package that includes a mobile website and an Facebook and Twitter icon that when pressed, takes the user to the Facebook wall and Twitter feed of the business. Clients get an ad free site, a .mobi domain, analytics, 24/7 support and a redirect script which automatically sends the user to the mobile website if browsing from a mobile phone, or to the PC website if browsing from a PC or laptop. The Bronze package is similar to what is currently being offered by all the mobile website developers.

The Silver and Gold plan are unlike any other in the mobile website industry. Alykhan's experience with the  few small businesses that had already acquired a  mobile optimized website was that once the business got one, it would be content with the fact that was now visible to the growing mobile community. So he has developed the Silver and Gold plan to give the small business not only the mobile web presence but more importantly, a local social media presence.

The Silver plan contains all the features of the Bronze plan and an extra page on the mobile website in which to display a menu, price list or describe a service. The client also gets a Facebook fan page with i-frames. The Facebook page effectively becomes the business' website and marketing tool. Today, Facebook is the best place to reach shoppers as of those online shoppers who engage in social media, 80% use Facebook. The fan page is a very powerful tool that can be used by the business to effectively engage with its customers.

The Gold plan includes all the features of the Bronze and Silver plan - the mobile website and Facebook fan page - and includes another innovative feature currently unavailable anywhere else.  Because many small businesses owners are either too busy or unfamiliar with how to post on their social media platforms, FingerMarketing offers to post a number of Facebook posts and Twitter tweets per month for them.

Silver and Gold plan subscribers can also opt for a Twitter, Gowalla, Yelp, Foursquare and Google Places account, which is configured and subscribed for them by FingerMarketing. This level of location based social media integration offered clearly defines the difference between FingerMarketing and other mobile website developing companies.

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FingerMarketing Inc is a Canadian based mobile website and social media optimization company. The CEO Alykhan Virani built his first professional Web site in 1998 and began working professionally in building Websites and SEO since 1998. He has developed and implemented web strategies from Fortune 500 Companies to small local businesses.